Red Bull Ready Check was a first of it’s kind event where the best pro players competed against the best aimers in the USA. This event had a massive wave socially as aimers pushed pros and created a huge viral meme the traveled over millions of social platforms. The meme was so impactful that Riot, the developer of the hit game Valorant actually included in-game for a day. The event brought in 4.3 million impressions over the impact of this viral moment, several original social pieces and coverage throughout on Twitter and Instagram.
BONUS ROUND •
BONUS ROUND •
RED BULL READY CHECK
RED BULL LEGENDS INN
Red Bull Legends Inn was a first of it’s kind event where the best Apex pro duos competed in a hotel on multiple floors and the audience at home would choose their next big game mode. This event was a massive success for the Apex community as this was the biggest third party event ever for the game bringing in 1.5 Million views.
The event also included a meta game within by watching fake commercial (players actually did received these products)that contained a phone number to call. If the viewers got all 6 keywords they potentially could win a $1000 Herman Miller gaming chair.This served created massive retention time spike as folks wanted to keep watching to catch the next commercial.
7 Years of IGN
Over my 7 years of IGN I was able to deliver some incredible wins over the hundreds of pieces of content I produced as we sold my Every Ever timeline chronicle series to Facebook Watch that has driven millions of views to reviewing all the biggest consoles of that generation which is the tentpole for the IGN brand.
There’s honestly so many big wins throughout the year that I can’t land on everything to highlight but being able to grow IGN’s social presence (Youtube, Twitter, Instagram etc) on the floor of SDCC, E3 and every big gaming of the year with a series I launched and sold called Every Ever, might be one of my most proud moments of my career at IGN.
AUTHENTIC/ ORGANIC DIGITAL CONTENT
Over my many years in Digital Media, my favorite storytelling format is stories surrounding humans and their experiences specifically crafted for many diverse social media platforms. Elevating moments that are both prophetic, exhilarating, enlightening and even comical in the right moment.
Touching an audience with something you can directly connect with is so rewarding. Honestly one of the greatest things about this digital medium is that magic you can capture in that moment.
