THE RESUME.

Michael “Mike” Aransky

Burbank, CA ⬧ 860-538-2899 ⬧ mike.aransky@gmail.com ⬧ linkedIn.com/in/mike-aransky

Award-Winning Digital Creative Leader

Greetings! Mike Aransky here (ESPN, IGN, Red Bull, 100 Thieves, NBC Universal) proven creative leader dedicated to ideating, executing and organizing the complete lifecycle of advertising assets, streaming series, digital platform content/ social media and feature films. Influential leader who has worked cross-functionally with production, development, filmmakers, talent, agents and managers. Proactive leader who thrives on creative collaboration and overseeing a portfolio of concurrent projects. Passionate about digital platforms, emerging technologies and trending strategies.

KEY EXPERTISE

  • Creative Direction/ Strategy

  • Digital Content Development

  • Project Management

  • Writes, Directs, Produce

  • Analytical Marketing Strategies

  • Team Leadership

  • Budget Execution

  • Strategic Campaign Planning

  • Results Driven

PROFESSIONAL EXPERIENCE

Senior Producer | Red Bull Media House | Los Angeles, CA November 2022 – Present

  • Lead Producer on a new enthusiast gaming/ marketing initiative with Red Bull Media House that has scaled growth 2x YOY and driven millions of new viewership for the brand.

  • Project managed and creatively lead several content series that have driven millions of views across Youtube, Twitter, Instagram and TikTok

  • Media lead on several half million dollar unique Red Bull gaming events for the brand

  • Brought in multiple new production teams to help service the Red Bull content pipeline

  • Lead on content development and ideation in the Gen Z/ Millennial gaming space

100 Thieves | Los Angeles, CA December 2018 – July 2022

 Executive Producer, Head of Content – Emerging Channels | January 2021 – July 2022

  • Built & launched several new social channels with original content across TikTok, Instagram, Twitter, YouTube, and more that delivered up to five times viewer growth year over year and 100M+ organic impressions annually.

  • Hired 30+ (internal/ external) and provided direction for production to new channels and platforms.

Executive Producer, Head of Content – Main Channel | December 2018 – January 2021

  • Built and managed a production team of 20+ creators who delivered content that doubled views.

  • Conceived, co-designed and developed a flexible House Stage, a $500K production studio and a dedicated podcast space for in-house productions and coordinating remote contributors.

  • Retained sponsors from year to year with engaging content that delivered revenue for their brands.

  • Created #1  trending video worldwide on YouTube; won Tempest Awards for Podcast of the Year; delivered the #1 and #2 Gaming Podcast on iTunes, and the #1 Twitch livestream event during the Super Bowl

  • Won Streamy’s 2020 Award for Brand Engagement

IGN Entertainment | San Francisco & Los Angeles, CA April 2012 – December 2018

 Senior Manager, Development | March 2018 – December 2018

Senior Producer of Branded Content & Development | January 2014 – March 2018

  • Managed a $1M content development pipeline for clients including Microsoft, Nintendo and more.

  • Collaborated with cross-functional stakeholders and fostered partnerships with clients to develop new content.

Lead Producer – Core Content | April 2012 – January 2014

  • Tripled viewers year over year as show-runner for “The Daily Fix” by updating format and content.

  • Ideated and executed a rebrand of flagship shows and developed a re-launch strategy to engage audiences.

OTHER EXPERIENCE

  • Creative Producer for NBC, developing advertising strategies & key creative contributions for a national affiliate including campaigns for the Super Bowl and Oscars.

  • Head of Video Production at Black20 (Fox owned) Directed & Produced 65 eps of Emmy nominated series “Net_Work”

  • Producer Editor for NBC Universal Digital Studios at 30 Rock 

  • Award-winning Editor for ESPN and CBS 

  • Producer and Director on Feature Film and Television projects such as “Phobia” and several award-winning series.

EDUCATION & PROFESSIONAL DEVELOPMENT

AVID Training for Film and Video  | Summer Film School │ Camden, ME

 Associate of Arts in Broadcast Communications and Film Concentration | Middlesex College | Middletown, CT