MIKE ARANSKY
AWARD-WINNING DIGITAL CREATIVE LEADER
Greetings! Mike Aransky here (Red Bull Media House, GREY Advertising “Ogilvy Group”, ESPN, IGN, 100 Thieves, NBC Universal) proven award-winning creative leader dedicated to ideating and executing the complete lifecycle of advertising assets, digital marketing, streaming series, digital platform content, social content impact and feature films.
Influential digital media leader who has worked cross-functionally with production, development, filmmakers, talent, agents and managers.
Proactive leader who thrives on creative collaboration, strategy and overseeing a portfolio of concurrent projects.
Passionate about digital platforms, emerging technologies and trending strategies.
THE GALLERY
• RED BULL MEDIA HOUSE • IGN • GREY • 100 THIEVES
• RED BULL MEDIA HOUSE • IGN • GREY • 100 THIEVES
LUDWIG’S STREAMER GAMES
Media lead on one of the biggest influencer events of 2024 and winner of Best Stream event of the year at the 2024 Streamer Awards. Ludwig’s Streamer Games brought together 32 of the biggest content creators in the world to compete in a two day insane Track & Field event in front of a live audience. Over 160 Million in views across all social platforms and 175k live peak concurrents to make this a can’t-miss live event.
F1 VEGAS
Delivered on the biggest event of the year for GREY & Vegas with over 515 pieces with over a 100 million views across all social channels on week of F1. Worked coordination with a team of 13 across 140 locations across the Vegas Strip. Creative director on 20+ giant personalized chips to gift to all the racers,4 custom Vegas Shoey drops (1 style per day with a one exclusive chaser, during F1 at different locations)that SOLD OUT within minutes and built a custom prize wheel experience that was gamified for content and gave away our custom shoey koozies and F1 jackets.
WRESTLEMANIA & BEYONCE
With GREY Advertising and Las Vegas I’ve been able to deliver millions of views with disruptor activations that I’ve developed with the client by making the biggest line dance ever on the Vegas strip to celebrate Beyonce’s final tour stop to announcing the return of WrestleMania to Vegas. That announcement, that I scripted and storyboarded drove millions of views across both Netflix and several social platforms.
YEAR ONE: 20 Million Views
One of my first projects at Red Bull was launching it’s new super experimental Game Show that they had been developing over the years. The concept had gone through several different iterations throughout it’s time and my job was to find all the effective pieces that would help deliver it over the line. We went with this highly unique hybrid game board/ AR concept that gave us some great insight on what really connected with the audience. Season 1 brought in 20 Million views.
YEAR TWO: 30 MILLION VIEWS
Season 2 which brought in 30 million views pivoted to LIVE with an interactive first-of-its-kind game mechanic on Youtube & Twitch in which the audience participated with the game in real-time by helping the participants and winning prizes throughout the show.
RED BULL NEW GAME
ANNOUNCING 100 THIEVES 23 Million DOLLAR FACILITY
This became a huge impact moment for the brand by revealing our new facility and our sponsor, Cash App. The impact was so huge that it garnered us a Streamy Award for best brand integration and still today the one piece that all gaming organizations try to replicate. This piece took over the social narrative with all the biggest influencers in the space driving millions of social impressions across Twitter, Instagram and Youtube.
ANNOUNCING COURAGE to 100 THIEVES
This was a game changer piece for the brand which caused waves in the gaming space. There was a lot of anticipation for Courage’s big announcement. So much that this piece was #1 Youtube’s Trending both in the USA and globally.
We kicked kicked off Courage’s role on the team with announcing a new show called the Courage & Nadeshot Show which won us a Tempest Award for best original show.The clips outs from the show via Youtube Shorts, TikTok and Instagram Reels have driven millions of views monthly.
LAUNCHING EXCLUSIVE BRANDED PODCASTS
We launched two exclusive branded podcasts back-to-back that both hit #1 on iTunes podcasts. Both completely different is scope, Rocket Mortgage’s Selfmade was for folks who wanted to learn the ins and outs of business and Cash App’s Courage and Nadeshot Show is raw open conversations with some of the biggest content creators in the industry. Both driving millions of views for their clients, Courage and Nadeshot even took home a Podcast of the Year award from the Tempest Awards.
