Greetings! Mike Aransky here (ESPN, Red Bull, IGN, 100 Thieves) bringing you the innovative edge by using my 20+ years of leadership experience in digital marketing and producing of highly successful creatively-driven content campaigns for well-known clients in the entertainment, gaming and advertising digital space.

So who is Mike Aransky?

Currently I am the Senior Producer for Red Bull Media House’s Gaming Division overseeing and developing the companies digital content strategy for a new games marketing pipeline within the company and delivering millions of views across our platforms. Previously, I was the Head of Content for 100 Thieves promoting the one of the most popular Lifestyle Gaming/ Esports organization in the space owned by Drake, Scooter Braun, Nadeshot and Dan Gilbert. Bringing in millions of views and impressions across their social channels (YT, Insta, Twitter etc) winning a few Tempest Awards and a Streamy for best brand engagement. Over the years I moved my initiative and energy towards building out emerging channels for 100T, leading the teams and growing our social platforms to build higher visibility.

My main focus over the past 20 years has been around digital marketing, content development and producing in the entertainment/ gaming space (From major networks like NBC to all-digital companies IGN/ 100 Thieves) which sets me up with a unique “out-of-the box” POV. As someone who has uniquely worked within the digital content/ marketing space for many years I know what marketing beats for each platform can connect with from a young audience to an older nostalgic audience on an emotional level and drive up massive fan excitement. My entrepreneurial self-starting skills sets me apart from the competition with a strong understanding of building an audience with the Gen Z market (100 Thieves, Red Bull, IGN, Black20 etc) through the understanding of deep analytics and how to best create the the most effective campaigns to amplify your brand per format.

I’ve marketed, produced & strategized 300k+ budgeted deliverables for major digital sponsorship promotions (Cash App, Microsoft, Ubisoft, Capcom etc.) to leading 100 Thieves content from the ground up with a 20+ team (bonus! Even designed their half million dollar state-of-the-art studio). Also, I managed the productions to some of the biggest gaming/ entertainment events of the year that has been seen by millions (E3 Access, SDCC Access etc.) produced several award winning feature films, ran my own video game shop (true story!) Between broadcast television and Internet media, I've developed some incredibly successful and compelling creative marketing campaigns for the biggest networks over the past 20 years that’s something I love to doing for every brand that I work for.

-Mike Aransky