MIKE ARANSKY
Greetings! Mike Aransky here (Red Bull Media House, ESPN, IGN, 100 Thieves, NBC Universal) proven creative leader dedicated to ideating and executing the complete lifecycle of advertising assets, digital marketing, streaming series, digital platform content, social content impact and feature films.
Influential digital media leader who has worked cross-functionally with production, development, filmmakers, talent, agents and managers.
Proactive leader who thrives on creative collaboration, strategy and overseeing a portfolio of concurrent projects.
Passionate about digital platforms, emerging technologies and trending strategies.
AWARD-WINNING DIGITAL CREATIVE LEADER
THE GALLERY
RED BULL MEDIA HOUSE
•
100 THIEVES
•
IGN
•
AND MUCH MORE!
RED BULL MEDIA HOUSE • 100 THIEVES • IGN • AND MUCH MORE!
LUDWIG’S STREAMER GAMES
Media lead on one of the biggest influencer events of 2024 and winner of Best Stream event of the year at the 2024 Streamer Awards. Ludwig’s Streamer Games brought together 32 of the biggest content creators in the world to compete in a two day insane Track & Field event in front of a live audience. Over 160 Million in views across all social platforms and 175k live peak concurrents to make this a can’t-miss live event.
YEAR ONE: 20 Million Views
One of my first projects at Red Bull was launching it’s new super experimental Game Show that they had been developing over the years. The concept had gone through several different iterations throughout it’s time and my job was to find all the effective pieces that would help deliver it over the line. We went with this highly unique hybrid game board/ AR concept that gave us some great insight on what really connected with the audience. Season 1 brought in 20 Million views.
YEAR TWO: 30 MILLION VIEWS
Season 2 which brought in 30 million views pivoted to LIVE with an interactive first-of-its-kind game mechanic only on Youtube in which the audience participated with the game in real-time by helping the participants and winning prizes throughout the show.
RED BULL NEW GAME
ANNOUNCING 100 THIEVES 23 Million DOLLAR FACILITY
This became a huge impact moment for the brand by revealing our new facility and our sponsor, Cash App. The impact was so huge that it garnered us a Streamy Award for best brand integration and still today the one piece that all gaming organizations try to replicate. This piece took over the social narrative with all the biggest influencers in the space driving millions of social impressions across Twitter, Instagram and Youtube.
ANNOUNCING COURAGE to 100 THIEVES
This was a game changer piece for the brand which caused waves in the gaming space. There was a lot of anticipation for Courage’s big announcement. So much that this piece was #1 Youtube’s Trending both in the USA and globally.
We kicked kicked off Courage’s role on the team with announcing a new show called the Courage & Nadeshot Show which won us a Tempest Award for best original show.The clips outs from the show via Youtube Shorts, TikTok and Instagram Reels have driven millions of views monthly.
LAUNCHING EXCLUSIVE BRANDED PODCASTS
We launched two exclusive branded podcasts back-to-back that both hit #1 on iTunes podcasts. Both completely different is scope, Rocket Mortgage’s Selfmade was for folks who wanted to learn the ins and outs of business and Cash App’s Courage and Nadeshot Show is raw open conversations with some of the biggest content creators in the industry. Both driving millions of views for their clients, Courage and Nadeshot even took home a Podcast of the Year award from the Tempest Awards.
Red Bull Ready Check was a first of it’s kind event where the best pro players competed against the best aimers in the USA. This event had a massive wave socially as aimers pushed pros and created a huge viral meme the traveled over millions of social platforms. The meme was so impactful that Riot, the developer of the hit game Valorant actually included in-game for a day. The event brought in 4.3 million impressions over the impact of this viral moment, several original social pieces and coverage throughout on Twitter and Instagram.
RED BULL READY CHECK & LEGENDS INN
RED BULL READY CHECK & LEGENDS INN
Red Bull Legends Inn was a first of it’s kind event where the best Apex pro duos competed in a hotel on multiple floors and the audience at home would choose their next big game mode. This event was a massive success for the Apex community as this was the biggest third party event ever for the game bringing in 1.5 Million views.
The event also included a meta game within by watching fake commercial (players actually did received these products)that contained a phone number to call. If the viewers got all 6 keywords they potentially could win a $1000 Herman Miller gaming chair.This served created massive retention time spike as folks wanted to keep watching to catch the next commercial.
7 Years of IGN
Over my 7 years of IGN I was able to deliver some incredible wins over the hundreds of pieces of content I produced as we sold my Every Ever timeline chronicle series to Facebook Watch that has driven millions of views to reviewing all the biggest consoles of that generation which is the tentpole for the IGN brand.
There’s honestly so many big wins throughout the year that I can’t land on everything to highlight but being able to grow IGN’s social presence (Youtube, Twitter, Instagram etc) on the floor of SDCC, E3 and every big gaming of the year with a series I launched and sold called IGN Access, might be one of my most proud moments of my career at IGN.
AUTHENTIC/ ORGANIC DIGITAL CONTENT
Over my many years in Digital Media, my favorite storytelling format is stories surrounding humans and their experiences specifically crafted for many diverse social media platforms. Elevating moments that are both prophetic, exhilarating, enlightening and even comical in the right moment.
Touching an audience with something you can directly connect with is so rewarding. Honestly one of the greatest things about this digital medium is that magic you can capture in that moment.
YOU MADE IT!
BONUS ROUND
A FUN SELECTION OF PIECES THAT I’VE CREATIVELY DIRECTED OR PRODUCED
THE
EARLY
YEARS
And now for something completely different
From ESPN to NBC Universal,I’ve had a great creative ride through the industry. We even got to build a comedy content machine called Black20 that years later would get acquired by Fox entertainment. Check out this crazy reel (warning: It was made in the early 2000s) of weird and wild that got me here today.